Roku Smart Home Exit: Cameras and Doorbells End After Fox Deal
Roku will stop selling cameras, doorbells and bulbs after its devices unit lost $48.6M last quarter. Existing devices keep support, but for how long is unclear.
Hakkı ALKANPublished 3 min read
Roku smart home products are on their way out. Roku confirmed on November 11, 2026 that it will wind down sales of its cameras, video doorbells, smart bulbs and plugs to focus on streaming, while continuing support and services for devices people already own.
The news was first reported by Janko Roettgers in his Lowpass newsletter, and it lands only days after Fox closed its roughly $22 billion acquisition of Roku. A Roku spokesperson said, "We're sharpening our focus on Roku's core mission: being the top streaming platform. As part of that, we plan to wind down sales of smart home hardware and will provide continued support and services for Roku Smart Home products."
What Is Happening to Roku Smart Home Devices?
Roku will not make new smart home products, and its existing stock is almost gone. According to Lowpass, the Roku website lists all but two smart home products as out of stock. The Roku Indoor Camera 360 and the Roku Video Doorbell & Chime are the last ones on sale, both as special offers, and both recently appeared in a listing from RKP Technology, a company that handles surplus and liquidation sales.
Smart light strips and bulbs, the wireless video doorbell, other cameras, smart plugs and the Roku home monitoring system are already sold out. Engadget reports that many third-party retailers no longer carry the products either, with Amazon offering only refurbished units.
Why Is Roku Leaving the Smart Home Market?
Hardware has been losing money while the streaming platform makes it. In its third quarter 2026 results, published on November 2, Roku reported $1.31 billion in Platform revenue, which covers advertising and subscriptions, up 23% year over year. Its Devices segment brought in $193.7 million, but posted a $48.6 million gross loss, more than double the $22.9 million loss a year earlier.
| Roku Q3 2026 | Revenue | Gross profit (loss) |
|---|---|---|
| Platform (ads + subscriptions) | $1,308.3 million | $697.1 million |
| Devices (players, Roku-made TVs) | $193.7 million | ($48.6 million) |
| Total | $1,502.0 million | $648.5 million |
Roku blamed the devices loss mainly on higher memory costs in its shareholder letter. The company had also stopped describing the smart home business in its investor materials earlier this year, so the exit has been coming for months.
The smart home line started in 2022 with rebadged products from Wyze, sold under a white-label deal, and none of the launch devices cost more than $100. Roku later added its own Battery Camera and Battery Camera Plus at $40 and $60.
What Should Roku Smart Home Owners Do Now?
Your devices keep working for now, but Roku has not said for how long it will ship software updates or run its Smart Home subscription. Until it does, a few steps make sense:
- Keep the Roku Smart Home app and device firmware updated while patches are still coming.
- Download any recorded clips you want to keep from cloud storage.
- Avoid buying the last discounted Roku cameras or doorbells unless the price makes a short lifespan acceptable.
- If you plan to switch, compare camera platforms with local storage options, such as Wyze with microSD support.
- Check your bank statement for an active Roku Smart Home subscription you may no longer need.
Our Take: A Smaller Roku With a Clearer Job
The move makes financial sense. Roku's money comes from ads and subscriptions on its TV platform, and cheap cameras and bulbs added hardware losses without moving that number much. Compared with Amazon, which just announced a $249.99 Ring Drone Cam, and Apple, whose software points to a HomeView camera mode, Roku never had a full smart home ecosystem to defend. The open question for current owners is support length, and Roku should publish an end-of-life date so buyers are not left guessing.