Will Apple Vision Pro Succeed This Time?

Shipments of the Apple Vision Pro are expected to drop by 75% this quarter. According to IDC’s report, one of the biggest reasons for this decline is the model’s astronomical starting price of $3,499. However, the high price is not the only reason deterring people from purchasing this headset for everyday use. The limited usability of the smart headset is seen as one of the main reasons for the declining sales figures.

Won’t Apple Vision Pro Become Cheaper?

Due to its $3,499 price tag, people are searching for more affordable AR headsets, according to IDC. It was revealed that Apple has been working on a low-cost version for several years due to cost issues. This model was planned to be released in 2025, but the tech giant might suspend work on the Apple Vision Pro 2.

Although the company has been considering this cost-effective option for a long time, it never keeps the selling price low. The brand is exploring various options to reduce production costs but has not achieved a clear result. The company might use an iPhone chip instead of a Mac chip inside the headset to make an affordable Vision Pro. However, using this chip may result in offering a lower-quality display feature.

Apple and Google agreed: Switching from Android to iOS is easier!

Even if Apple reduces costs for the headset, the price of the cheapest headset will be as much as an iPhone. In such a case, users will likely choose to buy a smartphone or Mac instead when purchasing an Apple product. This situation could even lead Apple to suspend its smart headset project.