Businesses in ChatGPT Launches in Beta With Business Hub

OpenAI on November 10, 2026 launched Businesses in ChatGPT in beta. According to the company, businesses can claim their profiles inside ChatGPT, update their information, and view aggregated insights on how people engage with them. Eligible organizations can also build a Business Agent, though that option currently starts with eligible e-commerce and online service businesses in the United States.

Now in beta: Businesses in ChatGPT.

Claim your business, manage your information, and get insights on how people engage with you.

Eligible businesses can also build a Business Agent to answer customers’ questions and help them explore what you offer.

— OpenAI (@OpenAI) November 10, 2026

OpenAI shared the news on its official X account with the note above. In the same day's blog post, the company said ChatGPT is used by 1.2 billion people each week. That figure comes from OpenAI itself.

Who can use Businesses in ChatGPT?

Companies can claim their organization through Business Hub, as described in OpenAI's official announcement. Claiming is open to eligible businesses where ChatGPT is available, but eligibility still depends on industry, location, and verification checks. The person managing the profile must own the business or be authorized to represent it.

Verification options can include a business phone number, a business email address, a DNS TXT record on the company website, or a Shopify store. The Help Center says an Ads account or a ChatGPT Enterprise agreement is not required. Existing Enterprise customers and advertisers can also work with their OpenAI representative. Shopify merchants can connect a store from Business Hub or the Shopify admin, and eligible products from those merchants are already available in ChatGPT through Shopify Catalog.

Once verified, businesses can update key details, and retailers can add a product feed with pricing and availability. Publishing those changes, viewing insights, or creating an eligible agent also requires identity verification with Persona. A blue check appears only after that approval, not merely after the initial claim. OpenAI also says claiming a business does not guarantee higher placement or more sales. ChatGPT continues to make independent recommendations.

What insights does Business Hub show?

After verification, Business Hub shows aggregated insights for the past 28 days. These include mentions, website clicks, and discovery topics, which group common themes in answers that cited the business website.

OpenAI's Help Center is more specific about mentions. For an online business, a mention counts when ChatGPT references the website, not when it only uses the brand name. For a local business, a mention can count when ChatGPT shows a result for that location. User conversations and Business Agent chats are not shared with businesses. A blank metric does not necessarily mean there was no activity; it can also reflect a reporting threshold or data still being collected.

What a Business Agent can and cannot do

When a business appears in a model response, people can open its ChatGPT profile. If a Business Agent is available, they can start a separate conversation to compare offerings or ask which option fits their needs. That chat is clearly labeled, kept apart from the original ChatGPT thread, and distinct from ChatGPT's independent answers.

In the current experience, the agent cannot complete a purchase, a booking, or a customer order lookup. It can explain products and policies, then send people to the business website to finish the action. ChatGPT has already tested other shopping tools, including virtual try-on for shoppers.

Businesses can also sponsor their agent and use it as the destination for ChatGPT Ads. Sponsored placements are clearly labeled and kept separate from ChatGPT responses. Claiming a profile, publishing an agent, and running ads are separate steps. OpenAI says it plans to expand these tools to more markets and business categories over time, and it did not announce pricing.