RTX 5090 Price Hits $9,400 in the US, 370% Above Its MSRP
The RTX 5090 price reached $9,400 in the US in October, 370% above its $1,999 MSRP, as the RTX 5080 and other GPUs also got more expensive.
Hakkı ALKANPublished 2 min read
The RTX 5090 price has climbed to $9,400 in the United States, 370% above Nvidia’s $1,999 launch MSRP, according to a GPU pricing survey TechSpot published on November 2, 2026. Across the 10 countries it tracks, the cheapest in-stock RTX 5090 costs 262% more than it should, at a normalized average of $7,240. Premium partner models cost even more.
RTX 5090 price jumped 36% in one month
The flagship was already selling for $6,890 in the US in September. In October it reached $9,400, a 36% jump in a single month. Germany (42%), the Netherlands (43%), the Philippines (43%) and Australia (40%) saw even steeper monthly rises, while Canada barely moved at 3%. The cheapest card now costs 8,000 euros in Germany and £5,600 in the UK.
The surge lines up with reports that the RTX 5090 has quietly gone out of production, which Nvidia has denied. We covered the first signs when the RTX 5090 started vanishing from stores in October. TechSpot’s view is that the card had effectively disappeared from the gaming market months ago, since it already cost $3,500 in the US in February.
RTX 5080 and mid-range cards are rising too
With the 5090 out of reach, the RTX 5080 has become Nvidia’s practical top gaming card, and its price is following. The cheapest US model now costs $2,200, 120% above its $999 MSRP and 39% more than a month ago. TechSpot also cites rumors that Nvidia could replace the 16GB RTX 5080 with a 24GB version in early 2027.
Lower tiers are not spared. Current US prices against MSRP:
- RTX 5070 Ti: $1,250 (67% above $749)
- RTX 5070: $900 (64% above $549)
- RTX 5060 Ti 16GB: $790 (84% above $429)
- RTX 5050: $420 (69% above $249)
AMD and Intel cards are also more expensive. The Radeon RX 9070 XT sells for $870 in the US (45% above its $599 MSRP) and the RX 9060 XT 16GB for $620. Radeon cards still offer better value: the RX 9070 XT costs about the same as an RTX 5070 on average.
Why graphics cards keep getting more expensive
Memory is the main driver. AI data centers are buying up DRAM and GDDR7 supply, a trend we explained in why RAM is so expensive right now. Cards with 16GB of VRAM have taken the biggest hits. Still, TechSpot notes that memory alone cannot explain a $700 increase on the RTX 5080, pointing to AI demand, scalping and thin supply as well.
Overall, GPU prices rose 11% month over month and 35% over the past three months. On average, cards now sell 44% above MSRP, and as much as 58% above in the US and Canada.
What it means for buyers
Gamers planning a holiday upgrade should not expect relief. TechSpot says retailers expect further increases and that US prices may show where other markets are heading. Most PC gamers already run mid-range hardware, as the latest Steam Hardware Survey shows, and for them the RX 9070 or RX 9060 XT 16GB currently give the most performance per dollar. For reference, Nvidia still lists the GeForce RTX 5090 with 32GB of GDDR7.