New era in X: The monetization model has changed!

X announced an important new revenue sharing model for content creators. This new model leaves behind the old system based on advertising revenues. Accordingly, the company will rely on the interactions of X Premium subscribers.

X announces new revenue sharing model for content creators

X has unveiled a new revenue sharing model that aims to provide creators with more stable and predictable revenue. Unlike the old system where payments were based on advertising revenue, the new model will be based on the interactions of X Premium subscribers.

Creators! We’re excited to unveil our biggest update to Creator Revenue Sharing yet.

Payouts are increasing and you'll now be paid based on engagement with your content from Premium users – not ads in replies.

Here’s what’s changing:

— X (@X) October 9, 2024

A creator’s followers will now receive direct revenue when they become X Premium subscribers and engage in interactions such as likes, comments or shares. This change will eliminate reliance on ad revenue, which is out of the creators’ control.

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The growth of X Premium will enable creators to receive higher payments in direct proportion to the value created by Premium subscribers. Accordingly, the company believes that it is possible for creators to generate revenue with X Premium.

As users sign up for the subscription service to support their favorite accounts, creators will be able to generate sustainable revenue from the platform. This means that the new revenue sharing model offers creators more transparency and predictability.

Creators can focus on engaging and providing value to their community of followers, rather than relying on payments from advertising. With this new model, X aims to build a stronger connection between creators and the platform.